10MayStartup online tools: Google Analytics

If you are thinking on a web based project and you want to receive and maintain as much traffic as possible Google Analytics will be your fellow traveler.
Google Analytics is a complete suite to analize and extract information about your traffic, your visitors and at the end the performance of your website and contents.

The basic information that GA gives to you is the number of visitors per day, week, month or custom ranges, also you can see the referrers of your page and the keywords they used to find you over google or another search engine.
More complex tasks are for example the funnels, the objectives, etc. For example, imagine that we have a online service website and we want to know the conversion ratio between the traffic that arrives at our website and the people that finally buys our service. In GA we can setup a Goal, this goal at the end is a destination url, time on the site or pageviews per user. So, for our example we will setup a goal for a specific url, that can be our service payment confirmation page. With that goal in place we will have our usual information about how many traffic we have and then a specific information about how many traffic arrives to the confirmation page.

After that to see in a nice way all that information we can use other tool inside GA called funnels. The funnel is a graphic to display that kind of information, imagine that our checkout process have 2 steps plus the confirmation page, with that in mind we can create a funnel to see how many traffic passes for every stage of the checkout.

In the following picture we can see a funnel example, in this e-commerce shop we have 3481 total visits and only 241 do the login on the page, of this 241 users 146 places an order and 119 users complete the order, that means a conversion rate of 0.09%.

These are just some ideas and tools availables in GA, so don’t forget to use this kind of tools in your websites to extract as much information as possible to know how the market reacts upon your products and processes.

To continue reading and learning about this tool you can visit the Google Analytics Tour Page or just go to Google Analytics and create an account!